Unpredictable new business
You rely too heavily on referrals, repeat business or word of mouth.
For UK B2B firms with high value services and average client values of £10,000+
Turn Targeted Outreach and Better Follow Up Into a Measurable B2B Pipeline
Leadgen Digital helps established UK B2B service firms create more qualified sales conversations without relying on inconsistent referrals, manual follow up or disconnected marketing systems.
In a 30 minute call, we'll identify the main constraint in your pipeline, assess whether your offer suits outbound or paid lead generation, and outline the most practical next steps.
A structured growth system for firms that need higher quality opportunities, quicker lead response, consistent follow up and clear visibility from first contact to signed client.
Designed for
- Professional services
- Specialist consultancies
- Investigations and compliance
- Legal
- Commercial property
- Commercial contractors
- High value B2B providers
The problem
Is Your Pipeline Being Held Back by Any of These?
Inconsistent follow up
Your team generates interest but doesn't follow up consistently.
Scattered leads
Enquiries sit in inboxes, spreadsheets or systems that don't talk to each other.
No clear priorities
There's no reliable way to identify, qualify and prioritise the right opportunities.
Unclear return
You can't see which channels, campaigns or sales activities are producing revenue.
Low conversion
Sales conversations happen, but too few turn into proposals and signed clients.
Leadgen Digital builds the prospecting, capture, qualification, follow up and reporting systems needed to turn interest into a disciplined commercial pipeline.
How it works
An Operating System for Pipeline Growth
Four connected stages, each with a clear commercial outcome.
-
Identify
Build targeted account and contact lists around the right sectors, roles, signals and buying triggers.
OutcomeBetter fit prospects
-
Engage
Create personalised outreach, lead capture journeys and conversion focused messaging.
OutcomeMore relevant responses and enquiries
-
Convert
Put CRM workflows, qualification, booking, follow up and sales hand off in place.
OutcomeFewer missed opportunities
-
Optimise
Track pipeline performance, conversion points, campaign attribution and sales outcomes.
OutcomeClearer decisions and scalable growth
CRM and automation
Stop Good Opportunities Being Lost to Slow or Inconsistent Follow Up
We build connected CRM workflows that organise new enquiries, assign them to the right person, create the next task, trigger follow up and manage appointments. Fragmented sales activity becomes a controlled conversion process.
- Lead routing and assignment
- Automated follow up
- Appointment reminders
- Pipeline management
- Lead qualification
- Re engagement
- Task creation
- Sales handoff
Reporting and attribution
See Which Activity Is Creating Pipeline, Proposals and Revenue
We connect source and campaign information to what happens inside your CRM, so you can see which activity produces enquiries, appointments and real sales opportunities, and focus your team on the accounts most likely to become valuable clients.
Services
Ways to Work With Leadgen Digital
Engagements are organised around where your pipeline is today and what it needs next.
Pipeline Foundation
- Best for
- Firms with inconsistent lead capture and follow up
- Primary result
- A usable CRM, qualification process, booking flow and reporting baseline
Growth Engine
- Best for
- Firms seeking a more reliable flow of targeted opportunities
- Primary result
- Prospecting, outreach, nurturing, conversion workflows and optimisation
Scale Partnership
- Best for
- Firms with proven demand that need a mature revenue system
- Primary result
- Multi channel campaigns, deeper reporting, process improvement and ongoing growth support
CRM and Conversion Systems
- Best for
- Firms already generating leads but losing them operationally
- Primary result
- Faster follow up, clearer pipeline ownership, automation and visibility
Built from
Who it's for
Built for High Value B2B Sales
We work with professional and specialist firms where a single new client is worth £10,000 or more, and where trust, timing and follow up decide who wins the work.
Corporate Investigations and Compliance
Due diligence, investigations and compliance services
Legal
Commercial and specialist legal practices
Accountancy and Insolvency
Advisory, restructuring and insolvency work
B2B Consulting
Specialist advisory firms selling to businesses
Technology Consulting
IT, data and digital transformation partners
Executive Search
Retained search and leadership hiring firms
Management Consulting
Strategy, operations and change consultancies
Commercial Property
Agency, investment and asset management firms
Specialist Commercial Services
Selected commercial contractors and property service businesses
Best suited to firms that
- Sell a clearly defined B2B service with meaningful contract value
- Have capacity to take on new work
- Can respond quickly to qualified enquiries
- Have someone responsible for sales follow up
- Are prepared to test and improve their pipeline over at least three months
- Want measurable activity, conversion and revenue reporting
Probably not the right fit
This isn't designed for low value, high volume consumer services, businesses looking for instant guaranteed results, or firms without the capacity to follow up new opportunities.
Working with us
You Stay in Control
You keep visibility over your data, campaigns, pipeline activity and performance. We focus on building repeatable systems and measurable commercial progress, not vanity metrics or unqualified volume.
UK B2B focus
Built specifically for UK firms selling high value professional and specialist services.
Clear reporting
Performance reported by campaign, channel and service line, so you can see what's working.
A defined process
A clear sequence of setup, launch and ongoing optimisation, so you always know what stage you're at.
No black box
Activity and results sit in a CRM you can see, not in a report you have to take on trust.
Honest about guarantees
We don't guarantee leads, appointments or revenue. We assess your market, offer and sales capacity first, and are clear about what can realistically be achieved.
Book a call
Let's Look at Your Current Pipeline
A practical 30 minute assessment, not a generic sales presentation. We'll look at how leads enter your business, what happens after they arrive and where better systems could improve the process.
- 01Answer a few short questions about your business
- 02Choose a time that suits you
- 03We review your current process before the call
Questions
Frequently Asked Questions
Which businesses are a good fit?
Established UK B2B firms selling a clearly defined, higher value service, typically worth £10,000 or more per client, with the capacity to take on new work and someone responsible for following up enquiries.
What happens on the Pipeline Growth Call?
In 30 minutes we look at how opportunities currently enter your business, what happens after they arrive and where they get stuck. We'll identify the main constraint in your pipeline, assess whether your offer suits outbound or paid lead generation, and outline the most practical next steps.
Do you guarantee leads or appointments?
No. Results depend on your market, your offer, your sales capacity and how you convert enquiries today. We assess those first, recommend what's realistic, and report clearly on activity and outcomes as we go.
How long does it take to launch?
It depends on the scope and on the systems you already have. After the call you'll receive a proposed plan and timeline for your situation.
Do you work with our existing CRM?
We'll review your current setup on the call and recommend whether to build on what you have or move to a system better suited to your sales process.
Can you support outbound, inbound and paid campaigns?
Yes. Engagements can combine targeted outbound, inbound lead capture and paid campaigns. We'll recommend the mix that suits your offer, market and sales capacity.
What do we need to provide?
A clear picture of your ideal clients and services, access to your current systems where relevant, and someone on your side who is responsible for following up qualified opportunities.
How is success measured?
We agree measures together across activity, qualified opportunities, appointments, proposals and signed clients, and report on them by source, campaign and channel.
What happens after the initial setup?
We move into ongoing optimisation: reviewing pipeline performance and refining targeting, messaging, workflows and reporting based on what the data shows.
Next step
Ready to Build a More Predictable B2B Pipeline?
Create a repeatable route to qualified sales conversations. Let's look at your current lead generation and sales process and find where better prospecting, automation and follow up would make the biggest difference.
Book a Pipeline Growth Call